Staff editorial: Abercrombie covers up

Nice try, Abercrombie and Fitch executives.

With a recent drop in sales and an arguable wane in popularity, Abercrombie and Fitch -- notorious for its risque quarterly catalogs -- has decided to "refocus" its image. This includes the addition of "Ezra Fitch," a line that will target 25- to 35-year-olds, and what chief executive Michael Jefferies calls a "toning-down" of the catalog.

Abercrombie has come into controversy in the past for its highly sexualized publication; however, the company's refocus does not address its actual problems, which allegedly include discriminatory hiring practices that have resulted in racism-based lawsuits. Jefferies stands by his company's hiring practices, saying Abercrombie will continue to hire "attractive individuals."

Analysts have also deemed the preppy purveyors exorbitantly overpriced for the quality of the goods. And what better way to combat such rhetoric than to create a line that will boost jean prices to $150?

While attempts at cleaning up the store's predominantly sex-driven image may seem noble, the agenda of Abercrombie executives is crystal clear and aimed right at the wallets of college students.

"We want college kids, the ones that aspire to be the coolest," said Jefferies in a recent statement.

Hopefully, no one's coming to the UW trying to earn a degree in "cool studies."

Save the $150 on the new, cool Ezra Fitch jeans and put it toward funding your education.